Think in Different Formats

What distinguishes leaders from followers and winners from losers is one thing — thinking. The authors of this book, consultants from the Boston Consulting Group (BCG), creatively solve business challenges for clients like Google, IBM, Ford Motor Company, and the Government of Canada. Through interactive exercises, visual tools, and valuable advice, "Think in Different Formats" will help you take five steps toward satisfying personal and professional challenges. Thinking in a different dimension will teach you to move away from obvious solutions and stay at the crest of the wave even in a deadlock situation.
Start reading this book to create successful projects on the level of iPad or Google products — and it will change your life forever.