Advertising on the Internet. Legal Norms and Cases

In the world of digital communications, advertising is becoming not only a promotional tool but also an important part of the legal system. You will learn to distinguish advertising from other information, understand how to label advertising, what to pay... attention to when concluding a contract for advertising services, as well as the consequences of violating advertising requirements and how to protect yourself if you have already committed violations. With real cases from the practice of regulatory agencies and court proceedings, you will gain a clear understanding of how to act in different situations and avoid common mistakes. The book will be especially useful for marketers, lawyers, entrepreneurs, advertising agency owners, PR specialists, bloggers, and anyone interacting with the advertising industry! Maria Verhovskaya is a lawyer for business in the fields of advertising, IP, IT, and personal data, the founder and head of the law firm 'Creative Law Agency', the editor-in-chief of the magazine 'Creative Law and Practice', an author of scientific articles, co-author of legislative initiatives, and a speaker at international platforms.