What Next? How to Find a Big Idea to Take Your Business to the Next Level

How to reach the next level, scale your business, and make a global breakthrough in your field? This book is for those who have hit a ceiling and are asking themselves: "What next?" At the core of the author's approach is the Dreams To Be Done® methodology. It allows you to formulate a big idea for your business that will provide the ambitious growth you seek. The authors demonstrate how to do this using case studies from real Russian practice. Then, step by step, they help you create applicable market, marketing, and product strategies based on the big idea you've found. You will learn how to: – find an evolutionary goal for your business that makes you want to wake up in the morning; – create a product that will be in demand today, tomorrow, and for many years to come; – capture new and adjacent markets for exponential growth. The author's approach and practical exercises in the book will help develop new thinking, not only to understand "what next?" but to gain confidence in the decisions and actions taken.