They Will Come, They Will Buy. How to Sell Value Expensively

This book is about the nature of successful commercial transactions through the understanding of the psychological effect of value in sales. Thanks to the author's method of Kolotilov-Vashchenko – recognized business sales trainers, you will master the art of managing value in the eyes of any interlocutor or business partner.
The authors thoroughly examine the concept of value abstraction in the context of business, offer examples of specific role behaviors in various business situations and with different personality types, and present practical recommendations for gaining medium-term and long-term trust from corporate clients using value abstraction. Specific examples show how to change the process of employee training in a company to increase sales while simultaneously reducing training costs for sellers.
The publication is addressed to sales department heads, commercial directors, and will be useful for anyone who wants to persuade people of the value of their ideas or wishes to attract investments in their business; for those who justify the need for modernization of production or equipment in corporations. The book will bring practical benefits to anyone who wants to change people's motivation by managing their values.