Employee as client. HR marketing for business success and winning the fight for talent

The “employer market” has become a “candidate market.” Tatyana Kozhevnikova, author of the best-selling books “HR as It Is” and “Corporate Culture as It Is,” has been involved in personnel management for more than 30 years. Her new book will help managers and HR professionals take a fresh look at business to turn every talent they find into an ambassador of goodwill for your brand and the company into a place of power. The author explains in a structured way: -how not to lose a valuable employee in the first week; -why do you need SEX*; -how to increase team productivity without disrupting the work-life balance; -why maintain relationships with “former” employees; -why well-being is not just numbers. *SEX – (from the English. Chief Experience Officer) director of employee experience