Features of National PR. The True Story of Rus from Rurik to Peter

Every step you take, especially every purchase you make (since the ultimate goal of any PR person is always to sell you something, whether it's a Snickers or a candidate for parliament) is the result of a complex interaction between your own feelings, emotions, and beliefs and those imposed on you by others. The problem is that an ordinary person will never understand where their "own" thoughts are and where those that have been subtly "sold" to them are. More precisely, "advertised" to them. The direct interest of any authority is to make you, as a voter and taxpayer, behave in the way that it needs, this same authority. Moreover, it is preferable that you sincerely believe that your behavior is not something imposed on you by the authoritative corporation, but your own free choice... And what does Russian history have to do with it? The art of managing public communications has always existed, and history offers excellent examples of it—from Vladimir Monomakh to Joseph Stalin. Intuitive geniuses of PR—statesmen, the first professionals—PR mercenaries (they appeared as far back as the 12th century), classical election campaigns in the Middle Ages with a full set of modern political technologies, original creativity—there has been plenty of all this throughout our history. Rus in the IX–XVII centuries was an era of great rulers, great warriors, and great PR specialists. This is not a book about "how it all really was." This is a book about how the facts of history were used and presented. This is the true PR story of Rus.