Storytelling in social media. An unusual look at ordinary texts, or How to write a story that will be read

Storytelling is a powerful tool that helps copywriters attract the target audience's attention to a product. This technique is not only easy to use but also incredibly effective in skilled hands. It will be useful for both those who are... just creating their product and those who have been running their business for a long time but are ready to take it to the next level by making a name for themselves on social media. Yan Orskiy is a well-known copywriter writing for companies such as Rosselkhozbank, PRIKSS, IT Relax, Biosea, the beauty salon SPA-Lorene, the online bookstore Kolibri, the music hall named after Raikin, and others. In this book, you will learn what storytelling is and how to apply it correctly, how to develop an idea and turn it into a full plot, what components a text consists of, and what must be added to attract the target audience's attention, how to diversify the text with anecdotes, fairy tales, and ancient Greek legends. In addition to the theory, the book also includes a practical section with author's exercises, which will help you improve your writing skills and create your first copywriting texts.