Local Business. How to Find a Great Location and Turn It into a Café, Beauty Salon, Wine Shop, or Other Venture

The book was created with the expert support of Tinkoff Business and Business Secrets. Have you always wanted to open a café but didn't know where to start? Or maybe not a café, but a flower shop. Or a manicure salon. In short, you want something of your own, but you're not sure how to approach it? Then this book is for you. Alexandra Konyakhina, the owner of the cafés 'Stolica Coffee', explains what local business is and why a manicure salon next to a railway station is a bad idea. You'll learn the difference between renting equipment and purchasing it and the various ways to promote your business. Plus, the author shares how to: • determine in which field to open your business; • find a location, calculate traffic, and assess premises for your business; • choose equipment, employees, and prices for your goods/services; • overcome fear and finally open the business of your dreams.