The Next Level. Strategic Management of a New Era

In the 20th century, managers used widely known tools such as PESTEL, Porter's Five Forces, SWOT, BCG matrices, McKinsey, etc. The author of the book "The Next Level. Strategic Management of a New Era. Advanced Methods and Tools of Business Strategy for the Growth of Your Business" Andrey Alexandrovich Kolyada, rector of the Russian business school EMAS, claims that within the walls of his institution, a methodology has been developed that far exceeds all these outdated tools.
Without revealing the secrets of the new methodology here, let us only say that the book contains real cases and calculation examples that will help master forecasting and market analysis, scenario development at external and internal levels, as well as modeling. The examples are selected in such a way that they can be easily applied to businesses in any field. The author emphasizes this topic, discussing how the agenda of a specific market can be generalized and analyzed from a more global perspective.