Quiet! The client speaks. How in-depth interviews help solve business problems

Oleg Chuligin knows everything about in-depth interviews: over the last 20 years, he has completed about 270 business orders using this methodology and spoken with 10,000 people. In his book, he shares the recipe for how to listen so that you hear what you need.

You will learn how to win over your interlocutor so that they are completely honest and sincere with you. You will become familiar with principles and examples of how to recognize falsehood.

This book is about building deep communication with the client. You will learn to know consumers as much as possible, see the world through their eyes, and hear them.