The Corporation of Geniuses: How to Manage a Team of Creative People

Ed Catmull's childhood heroes were Albert Einstein and Walt Disney. The attractive images of an expert in the laws of the earthly world and the creator of the unexplored world of animation largely determined the vector of the future Pixar... president's professional biography — to explore the uncharted and create what you dream of.
That is exactly what Catmull did, presenting to the public the first film in history made with computer graphics ("The Hand", 1972), studying the possibilities of its combination with classical hand-drawn animation, working at the film studio Lucasfilm founded by George Lucas, participating in the creation of groundbreaking animated films for its time, such as "Toy Story" and "A Bug's Life"...
Ed Catmull talks about how powerful an impulse for self-development children's dreams and hopes can provide: the boy who once froze in front of the television screen during the Wonderful World Of Disney broadcast now runs a successful film studio and learns through his own experience the complex science of managing a "corporation of geniuses."