Strategic Management by Kotler: Best Practices and Methods

Philip Kotler's book is the quintessence of knowledge in strategic management. It is what you really need to know to survive in a tough competitive environment. The key ideas of each theory discussed are illustrated by numerous examples from various business spheres, both fictional and real-life. The book is aimed at managers - those who are called to develop successful strategies and make the right decisions for the benefit of their company and its employees.