Strategic Management by Kotler: Best Practices and Methods
Philip Kotler's book is the quintessence of knowledge in strategic management. It is what you really need to know to survive in a tough competitive environment. The key ideas of each theory discussed are illustrated by numerous examples from various...
business spheres, both fictional and real-life. The book is aimed at managers - those who are called to develop successful strategies and make the right decisions for the benefit of their company and its employees.
Philip Kotler's book is the quintessence of knowledge in strategic management. It is what you really need to know to survive in a tough competitive environment. The key ideas of each theory discussed are illustrated by numerous examples from various business spheres, both fictional and real-life. The book is aimed at managers - those who are called to develop successful strategies and make the right decisions for the benefit of their company and its employees.
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€ 12.59
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€ 38.94
In stock
€ 12.59
Will be delivered to United States on 11 March (We):
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