Strategic Management by Kotler: Best Practices and Methods
Philip Kotler's book is the quintessence of knowledge in strategic management. It is what you really need to know to survive in a tough competitive environment. The key ideas of each theory discussed are illustrated by numerous examples from various... business spheres, both fictional and real-life. The book is aimed at managers - those who are called to develop successful strategies and make the right decisions for the benefit of their company and its employees.
Author: БЕРГЕР РОЛАНД, ФИЛИП К.
Printhouse: Al'pina Pablisher
Age restrictions: 0+
Year of publication: 2023
ISBN: 9785961476835
Number of pages: 134
Size: 70x100/16 mm
Cover type: Твердый переплет
Weight: 340 g
ID: 1472418
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