A Faster Route Found: Using Consumer Journey Maps to Boost Sales and Loyalty. Now in B2B

The Customer Journey Map (CJM) is a powerful tool that reflects the consumer's experience with the company. The main goal of building a CJM is to maximize revenue – the basic financial indicator of the company. But how do you build a customer journey map based on their needs and motivations? How can you understand what drives customer behavior, what makes them reject a deal or accept it at different touchpoints? How can you create a "seamless" customer experience, including in B2B markets? Detailed answers to these and other questions are provided by Ilya Balakhin – a leading Russian strategist in marketing communications, advertising, and sales, who introduced this effective methodology to the Russian market. In his new book, he continues to explore the customer journey, this time touching on the B2B segment. By reading the book, you will be able to find the right vector for the development of your business and closely link your marketing strategy to the company’s financial indicators.