"Cheat Sheets for Bosses" is a book based on Russian, and indeed (which seems absolutely incredible) successful entrepreneurial experience. The experience of large-scale product manufacturing in a market that is completely saturated in the country. An experience whose success cannot... be explained by the presence of a gas pipeline in Novy Urengoy or the patronage of governmental structures. Using specific case studies from his own practice, the author truthfully and ironically examines key issues of entrepreneurship: choosing goals and setting tasks, cultivating corporate values, and defining marketing dominants, developing strategy and the actions of a leader in a constantly changing and quite unfriendly external environment. The long history of success of the Kalina concern, the legendary management commandments of Timur Goryaev, and the sincere desire of the author to help all those who have decided to engage in their own business make this book valuable for all managers and top executives, but above all for that special and very rare breed of free people – entrepreneurs.
Author: ГОРЯЕВ ТИМУР
Printhouse: Al'pina Pablisher
Age restrictions: 16+
Year of publication: 2023
ISBN: 9785961487411
Number of pages: 336
Size: 70x100/16 mm
Cover type: Мягкая обложка
Weight: 500 g
ID: 1451391
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