Total Positivity. The Formula for the Survival and Prosperity of Business in a Changed World

Paul Polman was the CEO of Unilever from 2009 to 2019. He increased shareholder income by 300%. During his tenure, the company ranked first in the world for sustainability for 11 consecutive years. Andrew Winston is a leading business consultant and one of the most read authors in the world. His books "From Green to Gold" and "The Big Pivot" have been translated into 7 languages and sold over 150,000 copies. Capitalism has broken. The principle of "profit here and now" no longer works. The authors of this book convincingly explain the mechanisms that are leading the "greatest system in human history" to inevitable collapse. At the same time, they offer an alternative formula for the survival and prosperity of business in a changed world. It implies a complete shift in the company's core values, a reassessment of the approach to the enrichment process, and to interaction with customers, society, and the environment. Read the book to learn: • what led humanity to a humanitarian and financial catastrophe; • where one of the main preachers of capitalism, Milton Friedman, went wrong; • what "elephants" corporations have raised while chasing quick profits; • whether economic success can be measured in gross national happiness rather than GDP; • what "absolute positivity thinking" is; • how businesses can earn by making the world better, and why this is no longer a utopia. "The authors of this book rightly write about an 'existential crisis' threatening humanity. They urge 'rebels' from the business world to take responsibility for making life better." — Ivan Tkachev, Deputy Editor-in-Chief, Head of the Economy Department at RBC. "'Total Positivity' is about how to meet the challenge and turn it to one's advantage for oneself and for many generations to come. The book inspires and convinces that to become an influential company capable of changing the lives of millions is no longer necessary to choose between financial achievements and responsibility — today one is impossible without the other." — Valeria Plotnikova, Managing Partner at Strategy Partners