Effective Marketing in Medicine. Ready Solutions for Promoting a Medical Clinic

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Collaboration with doctors, searching for and implementing new development paths for the clinic, and studying patient flow — all of this can be a pleasant and fruitful process, rather than a monotonous routine. Galina Ksenzoeva, an entrepreneur and medical marketer... with 15 years of experience, knows this firsthand. In her book, she shares effective tools for promoting a medical center and explains how to organize work so that you achieve your goals and enjoy the process. - How to attract and retain patients and make the treatment process in the clinic as comfortable as possible for both them and the doctors? - How to identify growth points for the clinic and utilize them to the fullest? - How to effectively introduce new services and promotions and establish collaboration with partners? - How to handle operational work and learn to manage patient flows? - How to improve existing contact points and where to find new ones?

Author: КСЕНЗОВА Г.В.

Printhouse: Eksmo

Series: Expert's View. Books by the best professionals in their field

Age restrictions: 12+

Year of publication: 2022

ISBN: 9785041686352

Number of pages: 224

Size: 70x100/16 mm

Cover type: Твердая бумажная

Weight: 470 g

ID: 1364187

Collaboration with doctors, searching for and implementing new development paths for the clinic, and studying patient flow — all of this can be a pleasant and fruitful process, rather than a monotonous routine. Galina Ksenzoeva, an entrepreneur and medical marketer with 15 years of experience, knows this firsthand. In her book, she shares effective tools for promoting a medical center and explains how to organize work so that you achieve your goals and enjoy the process. - How to attract and retain patients and make the treatment process in the clinic as comfortable as possible for both them and the doctors? - How to identify growth points for the clinic and utilize them to the fullest? - How to effectively introduce new services and promotions and establish collaboration with partners? - How to handle operational work and learn to manage patient flows? - How to improve existing contact points and where to find new ones?

Sold out

€ 19.29

Sold out

€ 19.29