Measure What Matters Most. How Google, Intel, and Other Companies Achieve Growth with OKRs

Venture investor John Doerr talks about the OKR (Objectives and Key Results) system he created, which has helped many giants — from Intel to Google — achieve impressive growth. It is an effective and proven force for improving performance. OKRs are objectives and key results (Objectives and Key Results). This is a collaborative goal-setting protocol for companies, teams, and employees. Of course, OKRs are not a panacea. They will not replace common sense, strong leadership, and a creative work culture. However, when these fundamental principles are in place, OKRs can help conquer new heights. This system has helped Google and Intel demonstrate significant growth. Currently, among the advocates of OKRs are AOL, Dropbox, LinkedIn, Oracle, Slack, Spotify, and Twitter, as well as well-known companies outside Silicon Valley such as BMW, Disney, Exxon, and Samsung. OKRs provide leaders with a great overview and clear understanding of everything happening in the organization. They accelerate coordination and help the company focus its efforts, making it more agile.