Lawyer. Personal Brand

In 2012, I became a lawyer. And I realized that there is fierce competition in the legal services market. I had no idea how to attract clients' attention, as no one taught me this during my more than 10 years in public service. I began searching for literature that would help me develop my own brand from scratch, in a city where no one knew me. But there was nothing suitable. At that time, the book you are holding would have been very helpful to me; it is the result of processing over a hundred sources of literature on psychology, PR, marketing, and many years of experience as a lawyer. Here you will find answers to the following questions: • how to create a recognizable legal brand; • how to manage social media; • how to work with clients and set a fair price for your services; • how to establish mutually beneficial relationships with journalists; • how to get on television shows; • how to write a book. The book was born at the request of young lawyers who constantly ask the same question: how to make the flow of clients steady and the income regular. If I had such a publication at the beginning of my journey, I would not have made so many mistakes and would have progressed much faster.