Between Hate and Hype. The Economy of Emotions in Action

Delight, curiosity, envy, fear, and even disgust — these emotions, rather than reason, guide a person when making a purchase. Kyle M.K. — an American expert on emotional intelligence — studied the success of companies like Disney, Apple, or Starbucks, and developed his own approach to the heart and wallet of the customer. He called it the "Economy of Emotions." The essence is simple: if you want to make people fall in love with you, your product, or your company — season any well-calculated strategy with a rich sauce of well-chosen emotions. Everyone who is just starting their career, as well as small business owners, freelancers, and leaders of large companies, will learn from the book "Between Hate and Hype" how to profit from love and hate, affection and disgust. "This book will be a valuable asset in developing a business strategy or new products and services, when interacting with both customers and employees. Implement the principles of the economy of emotions in your practice and conquer the market with either love or hate." — Nikolai Molchanov, PhD in Psychology, leading expert in consumer behavior management.