The Genius of Communication. The Art of Attracting People and Turning Them into Your Allies

The loudest, most aggressive, and most ambitious people no longer win in business and in life. On the contrary, the winners will be those who understand themselves, connect, and work with others. This is what Dave Kerpen, the author of "The Genius of Communication," believes. Due to this approach, this book is often referred to as a modern version of Dale Carnegie's classic work "How to Win Friends and Influence People." "The Genius of Communication" has exploded on American Amazon and entered the top three best books in the category of "Communication and Social Skills."

By reading this book, you will master 11 skills of effective communication and learn how to:
1. understand yourself and those around you;
2. introduce yourself;
3. "read" people;
4. connect and maintain relationships;
5. persuade and influence without overpowering;
6. change consciousness;
7. teach;
8. lead;
9. resolve conflicts;
10. inspire;
11. make people happy.

- for leaders and top managers who interact daily with many different people;
- for HR professionals—those who need to "read," inspire, and connect with anyone;
- for parents striving to better understand their children;
- for partners wishing to avoid conflicts and live in harmony;
- and for everyone who wants to establish strong connections with those around them.