Sephora. A Brand That Forever Changed the Beauty Industry

Sephora — a cosmetics retailer that has evolved from an ordinary perfumery to a beauty empire with over 2,500 stores in 34 countries worldwide. Over its nearly half-century history, the brand has faced several major reputational scandals, dazzled with brilliant marketing strategies, become iconic, and changed the beauty industry. In this book, you will learn how Sephora has changed the rules of the game for 40 years, what the future of the beauty industry will be, and why Sephora's story matters to everyone who loves makeup.