Investment Revolution. How We Made the Stock Market Accessible to Everyone

This book tells the story of how customer-focused actions can lead to a radical change in the rules of the game for an entire industry.

Until 1975, only companies and large private investors in America could buy stocks. The minimum investment amount was $25,000, with 8% of the invested amount going to brokerage fees. It wasn't until Charles Schwab and Charles Schwab Company changed everything in one moment by refusing to operate in the traditional way. People were satisfied, but professionals on Wall Street saw a clear threat to their interests, so the establishment of the new company was far from simple. As Charles himself said, if someone had told him then that his enterprise would survive for 40 years, he would have regarded such a prediction very skeptically.

What was the uniqueness of his ideas? What specific principles allowed Charles Schwab to achieve his goals and make it so that today the capitalization of his company is $45 billion? Find out by reading this book.