Wikinomics: How Mass Collaboration Changes Everything

Many of the wonderful products we use today were created by teams of thousands and even millions of participants from all over the world. This is wikinomics — the uniting of many people for mass collaboration on various projects. The book has been translated into more than 20 languages and has become a worldwide bestseller and essential reading for business leaders. It explains how mass collaboration occurs not only on the Wikipedia site but also in traditional companies. Boeing, BMW, and Procter & Gamble are already actively using collaboration and self-organization to breathe new life into their organizations. Don Tapscott and Anthony Williams unveil the principles of wikinomics and tell amazing stories about how masses of people create news, study the human genome, find medicines, invent cosmetics, and write software. The knowledge, resources, and abilities of billions of people self-organize and turn into a powerful, coherently acting collective force. For leaders who can channel this force in the direction they need, wikinomics opens up unprecedented opportunities and becomes a crucial driver of success in today's markets.