Influence: The Psychology of Persuasion

Robert Cialdini, Ph.D. and professor of psychology, has expanded his ideas in a new version of the global bestseller. He has revised the classic text, adding methods and case studies of influence in the online space. The hidden mechanisms of influencing social media followers, subtle manipulations by infobusinessmen, and clever traps set by app producers are all thoroughly analyzed by the author of «Influence: The Psychology of Persuasion». This book is a must-read for fans of the original bestseller, as well as marketers, bloggers, journalists, sales managers, politicians, entrepreneurs, psychologists, and anyone who does not want to become a victim of manipulation under any circumstances.