Unquestionable Argument. Communication Techniques That Help Influence, Persuade, and Move Forward

Bill McGowan — an Emmy Award winner, former television journalist, and consultant for leading global companies. His clients have included top executives from Spotify, Airbnb, Dropbox, and his methodology is based on thousands of real cases.

One unfortunate phrase can cost a deal, a promotion, or a reputation. And an extremely precise one — can open all doors. This book teaches you to find the right words that work for you.

At its core are seven principles of the «unquestionable argument»: from a strong start and storytelling to confident delivery and the ability to guide the dialogue. The author shows how to avoid typical mistakes, maintain attention, and formulate thoughts so that they are accepted and remembered — in negotiations, interviews, public speaking, and personal life.