Business Anthropology: A Promising Direction Through the Eyes of an Ethologist and Linguistic Marketer

German Tepliakov — business anthropologist, doctor, educator, psychologist, expert in the field of human ethology (the science of the biological basis of behavior) and visual psychodiagnostics. In the profession since 1987.

Dmitry Petrov — business anthropologist, psychologist, business consultant, has been engaged in strategic marketing, branding, and communication campaigns for over 25 years, winner in the "Master" nomination of the "Silver Archer" competition in 2017, established by the Russian PR community.

The book "Business Anthropology" introduces readers to the world of corporate anthropology — a field that is rapidly gaining popularity in the business community. Business anthropology studies the culture of the business tribe — this is how business anthropologists view the company. Special attention is paid to the language spoken by this tribe, and in this book, you will find valuable materials that reveal the symbolic systems of business communication.

The least studied area of corporate anthropology remains what is commonly referred to as "the biology of business." This concept includes the study of relationships in the business environment, the roots of which lie in the evolutionary foundations of human behavior and the exploration of the connection between psychology and the anthropological characteristics of the subjects involved in business communications: leaders, employees, clients, partners.

The publication is intended for business owners and leaders, specialists in negotiations, sales, advertising, marketing, security, as well as for HR, PR, and brand managers. The book will be useful for students of relevant faculties and programs in these areas, as well as for anyone interested in new trends in the business environment.