This book is the latest, eighth edition of one of the most widely used textbooks on basic management. Thanks to the carefully thought-out structure of the text, the reader can not only gain a general understanding of the principles and...
concepts of modern management but also reinforce their knowledge by completing control tasks. In addition, the textbook contains special modules for developing management skills. Like all previous editions, this edition has been updated to reflect current trends. It discusses new topics such as consumer service management; organizational culture based on a sensitive approach to customer needs; the GLOBE structure, ethical leadership, social impact management; the strategic "rule of three"; virtual, networked, and modular organizations; employee recognition programs, and many others. All practical examples have been updated. The book is intended for students and teachers of management, practicing managers, and readers interested in management issues in the modern environment.
This book is the latest, eighth edition of one of the most widely used textbooks on basic management. Thanks to the carefully thought-out structure of the text, the reader can not only gain a general understanding of the principles and concepts of modern management but also reinforce their knowledge by completing control tasks. In addition, the textbook contains special modules for developing management skills. Like all previous editions, this edition has been updated to reflect current trends. It discusses new topics such as consumer service management; organizational culture based on a sensitive approach to customer needs; the GLOBE structure, ethical leadership, social impact management; the strategic "rule of three"; virtual, networked, and modular organizations; employee recognition programs, and many others. All practical examples have been updated. The book is intended for students and teachers of management, practicing managers, and readers interested in management issues in the modern environment.
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