Move for a Billion. How to Turn a Tradition into an Industry. World Chess Strategy for Any Business

“Move for a Billion. How to Turn a Tradition into an Industry. World Chess Strategy for Any Business” — is a book about how to transform a respected but poorly commercialized tradition into a clear market with a sustainable business model. Ilya Merenson illustrates this path using the example of chess and World Chess: from updating positioning and digital platforms to international tournaments, media projects, and going public. The book addresses the practical needs of entrepreneurs, marketers, and managers who need to understand how to find a new audience, package value, and turn interest in a traditional field into a working business.
At the center is the story of transforming chess from a niche intellectual product into a global industry with brands, spectacular formats, and a worldwide audience. The author describes how the World Chess team redefined the familiar image of chess, built a new visual system, and made players and tournaments prominent media figures. It concerns not only sports but also entrepreneurship, marketing, and branding: the book shows how a traditional field changes when startup and product logic is applied to it.