Data Determines. How to Manage Data to Create Value for Business

The first systematic and practical guide to data management in Russian realities from leading industry experts, focusing on real cases, typical mistakes, and modern international standards. Data management is a key success factor for companies in the age of artificial intelligence. Through real-life examples, the authors demonstrate that data is a strategic asset that requires a special approach and work culture. They explain how to work with data correctly for growth indicators and the existence of business as a whole. You will understand who in the company should be responsible for data, how to avoid costly mistakes, and how to turn information chaos into fuel for growth. No fluff, just what really works in Russian companies: from the first audit to a structured data management system.

The book is written for those who are tired of chaos in reports, contradictory figures, and decisions based on outdated data. Companies that do not learn to manage data today will be chasing those who have. And chasing is always more expensive.