The New Agreement. Cinema and the Audience After AI

Every new stage in the history of visual media implies a renegotiation of the unspoken agreement between the screen and the viewer. This agreement is a set of not always articulated conventions that define our relationship with the moving images we watch. Many theorists agree that encountering a new form of media generates a unique type of conscious experience.

The book by renowned film critic Maria Kuvshinova arose from observations of the transformation of the visual under the influence of neural networks and other digital technologies. It is an attempt to capture the parameters of the new agreement between the screen and the viewer that is emerging before our eyes.