UX for Business

A practical guide to UX design, showing how to create digital solutions that are valuable for both businesses and users. Key aspects of assessing product value, diagnosing problems, and determining optimal paths for project development are revealed. Methods for making informed decisions at all stages of the project lifecycle—from idea to realization—are outlined. Principles of designing interfaces, structures, and products for different fields—from simple online stores to complex ecosystems—are discussed. Various types of products and services are described, including content-heavy platforms, business software (SaaS/PaaS), social networks, games, and machine learning tools. Approaches to optimizing design processes, setting priorities, and organizing interactions within the team and with external stakeholders are examined in detail. The book is useful for both novice specialists mastering the principles of quality UX design and entrepreneurs seeking to enhance the competitiveness of their digital business solutions.