Logistics. The Art of Supply Chain Management

The main idea of the authors of the book is their belief that success in the field of commercial battles directly depends on how productive and effective the logistics strategy chosen by the company is. Just five years ago, most companies did not attach much importance to logistics. But now both logistics and logisticians have deservedly come to the forefront. Business leaders have returned to the formula derived in the early 20th century: to ensure success in the market, it is not enough to create a product, it is also necessary to deliver it quickly and accurately to the customer. The book is intended for executives of manufacturing and trading companies, logistics specialists, marketers, management consultants, and business analysts. Due to the historical perspective of the subject from a military standpoint, the book will also attract interest from a wider audience.