How to Overcome a Crisis. 33 Effective Solutions

The unexpectedness and scale of the crisis pose a great danger to companies that do not act quickly and decisively. The seriousness of the crisis requires understanding its causes, careful analysis of the specific situation, decisive actions, and prompt monitoring of results. This book contains practical advice on all these aspects.
To overcome the crisis, one cannot limit oneself to mass layoffs and price reductions. According to the author, it is necessary to take active actions in the field of sales and revenue to mitigate the detrimental effects of the crisis and ensure the survival of companies.
The crisis that has erupted is a crisis of sales and profit, not a crisis of expenses. Goods and services have stopped being purchased. People are afraid to spend cash. Why is this happening? Having analyzed the macroeconomic aspects of the crisis, the author has developed 33 effective solutions concerning specific business issues. These practical solutions can be quickly implemented by shifting to active sales to mitigate the consequences of the crisis for their company.
This book gathers effective solutions for companies, entrepreneurs, managers, and employees.