The Power of Persuasion. The Art of Influencing People

Persuasion is a powerful force. With each passing day, we increasingly depend on our ability to persuade others. Whatever task lies before us - to gain agreement, to achieve a decision, to change someone's attitude - success depends on the strength of our persuasion. Self-esteem and situational assessment play a significant role in this: internal awareness - about oneself, and external awareness - about what is happening around us.
According to James Borg, almost anyone can develop persuasion skills. His insightful book, written with a good sense of humor and filled with vivid examples and engaging tests, will provide invaluable assistance in this. Step by step, the author reveals the secrets of effective communication with the surrounding world, not only in business but also in personal life.
The book is intended for a wide range of readers.