Social Equations

How to establish contact with people — systematically and thoughtfully.

A proven set of instructions for any social interaction. Sometimes during a friendly conversation, nothing comes to mind, and we just don't know what to say. This is normal. The goal of this book is to simplify your task with simple formulas and equations so that you can always keep the conversation going, establish contact, and charm your interlocutor.

A detailed list of everything people want to see in friends. How to establish rapport and develop social skills.

Each formula presented in the book “Social Equations” has been tested and confirmed by psychologists and scholars, and then adapted for use in everyday life. People reading literature on this topic often complain that there is too much to think about and verify in practice. But in this book, everything is reduced to simple equations. Think of it as a reference guide with cheat sheets that you can constantly refer to, and gradually, through iterations, your knowledge will turn into a habit of interacting effectively in society.