Advertiser Visiting a Physicist

The best ideas are born at the intersection of different disciplines. Chemistry and IT. Sports and medicine. HoReCa and artificial intelligence. Banks and blockchain. Today, it is not enough to be a specialist in just one area - it is necessary to constantly master new fields of knowledge.
Who invented the parachute? The Russian inventor Gleb Kotelnikov. What was his profession? A theater artist. The Morse code and telegraph were created by an artist. The inventor of the telephone was a teacher at a school for the deaf.
The author of the book is lucky. He has had the opportunity in life to be both a physicist and a lyricist. He transferred the approach of a naturalist from science to the world of advertising. After a few years, this characteristic brought him international fame and recognition.