Break the Rules

The famous professor of entrepreneurship at the London Business School, renowned speaker, and bestselling author John Mullins presents a thoughtful and insightful study explaining what distinguishes successful entrepreneurs from other business people and, in general, from all those who fail to achieve their goals. You will discover an irresistible argument – it turns out that successful businesspeople embody one or more tradition-breaking mindsets. Everything is in this book.

Each of the six mindsets can be learned, practiced, and honed to brilliance. And this can be done by absolutely any business representative – large or small, new or old – to create a thriving and growing enterprise. Mullins draws on two decades of research, telling you exactly what to do.