How to Get a Meeting with Anyone

You know how to sell – it's your job after all, but how to get top executives and important people to call you back? It's no easy task.

The nominee of the Marketing Hall of Fame, Wall Street Journal illustrator Stu Heinecke discovered he could overcome all traditional barriers and reach elusive executives using unconventional solutions and a personalized approach, which he called contact campaigns. Presidents, prime ministers, celebrities, countless CEOs, and even the Danish model who became his wife – through communicating with them, Heinecke realized that getting a meeting with supposedly unreachable people is much easier than it seems.

In his book, he shares his experience with anyone who wants to learn how to make contact. Heinecke explains how to organize your own contact campaign to secure an important conversation. He reveals methods he's developed over the years, drawing on personal experience and studying the secrets of all those who achieved similar outstanding results - ones that other marketers consider impossible, with a hundred percent response rate. Through real-life examples, Heinecke demonstrates how to turn a contact letter into a full-page advertisement in The Wall Street Journal or use phone calls, social media, email, and regular mail to reach out to high-profile individuals and establish contact. He offers a wealth of valuable advice and a unique arsenal of unconventional techniques to easily build the connections necessary for success.