Digital Marketing of Mass Destruction. From Basics to Practical Cases

This book is about how to understand Internet marketing for business owners or managers (both beginners and established), marketers, managers, and anyone interested in this field.

The uniqueness of the book lies in the blend of technical and marketing aspects:
— The technical part is what the Internet runs on: domains, hosting, CMS, mail, search engines, network protocols, etc.
— The marketing (managerial) part is how to make the technical part work as needed for the business, and how to evaluate the results of this work.

Both parts will help you learn:
— how to wisely invest in Digital marketing;
— how and when to evaluate results (spoiler: at any time, but with different metrics);
— how your website should work and how to make it work even better;
— how and whom to hire as contractors;
— how to understand when contractors are deceiving you and how to avoid that.

The book is written by the owners of a marketing Digital agency with many years of successful experience in the market, allowing for the most useful and necessary information "from the inside".