Clear, Obvious: How to Convey Thoughts and Persuade People with Words

This book is about proper and clear communication: how to convey your thoughts with words and influence people.
Maxim Ilyakhov expands on the topic touched upon in the bestseller "Write, Cut Down." You will learn how to attract readers' attention, how to help them understand and accept the author's point of view, how to engagingly and accessibly reveal any topic, even the most complex one.
You will find over 50 tools for improving text in this book. In the section "Context," the author will show how to deal with readers' biases and set them up for the correct perception of information. In the section "Interest" — how to turn a boring text into an engaging one without changing its content. The "Text" section is dedicated to the use of examples, anti-examples, analogies, metaphors, narratives, and slogans — what will help the recipient correctly understand what you have written. The "Presentation" section presents tools for instant impact: how to convey the main idea with a headline, diagram, or photograph. Maxim Ilyakhov talks about creating strong text, supporting theory with examples from his own practice.