Digital Growth Strategy. How to Achieve Measurable Results from Transformation

How can companies in the real economy sector succeed and earn more profit in the online era? What are the advantages of traditional companies over digital ones? How do informatization, digitalization, and intellectualization differ, and why should they proceed in that specific order?

Answers to these and other questions related to digital transformation are provided by Jan Goan, a Harvard instructor and consultant for the Chinese internet giant Tencent. "Digital Growth Strategy" is a go-to book for leaders who understand that the old ways are no longer feasible, and the new ways are unclear and frightening.

This book is built around the methodology "Jan's Five Rings." These are five interconnected blocks: Strategy, Business Reconstruction, Technologies, Organizational Transformation, and Leadership. If even one ring is missing, the chain breaks, and the transformation becomes a meaningless waste of money on software that no one uses.

To ensure that this framework does not remain an abstraction, Jan Goan "dissects" five cases of Chinese companies from various industries.