Start with Why? How Outstanding Leaders Inspire Action

A successful company does not start with millions of investments; it starts with the question "WHY.” There are leaders and companies that are popular and have certain success. And there are those who can inspire others and lead them. The latter succeed because they know WHY they exist. They have high goals, challenge society, and they know WHY they do their work. Discover the secrets of leadership and motivation through the examples of companies like Apple, Southwest Airlines, and others!

This book is for those who want to inspire people and for those who want to find someone who would inspire them. This book is not meant to tell you what and how to do. Its goal is not to provide you with a plan of action. Its goal is to offer you a motive for action.

Simon Sinek is a well-known motivational speaker and writer, author of popular books on leadership and goal achievement, creator of the concept of inspirational leadership, known as the "golden circle,” which, according to Sinek, is followed by all successful global companies and business leaders.


"A very powerful concept of the book provides food for thought and inspiration on how to build your business.” — Kate J. Johnston, author of the book "From Zero to $60 Million"

"A powerful and penetrating examination of what distinguishes great companies and great leaders from the rest."