Uniquely! Uniqlo. How a Small Japanese Atelier Became One of the Largest Sellers of Everyday Clothing
Uniqlo arrived at its... philosophy through failed attempts in foreign markets, closed subsidiary brands, and endless observation of competitors. Over the years, it became clear that the company’s main strength lies not in design or advertising, but in meticulously timed logistics, internal discipline, and the ability to transform even the most painful failures into strategic breakthroughs.
You will learn how the corporate culture was created, motivating employees to grow, why to seek opportunities in crises, and why ambitions should go far beyond the brand's core product.
Author: Сонхо Ким
Printhouse: Eksmo
Series: The Cult of the Brand. How Products and Ideas Become Popular
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785042252464
Number of pages: 240
Size: 243х168х18 mm
Cover type: hard
Weight: 513 g
ID: 1737238
from € 38.94
Bestsellers
