Uniquely! Uniqlo. How a Small Japanese Atelier Became One of the Largest Sellers of Everyday Clothing
Uniqlo is not just a brand but a cultural dimension with millions of fans. This book reveals the philosophy that transformed a small Japanese company into a global leader in the industry in just a few decades. Uniqlo arrived at its...
philosophy through failed attempts in foreign markets, closed subsidiary brands, and endless observation of competitors. Over the years, it became clear that the company’s main strength lies not in design or advertising, but in meticulously timed logistics, internal discipline, and the ability to transform even the most painful failures into strategic breakthroughs. You will learn how the corporate culture was created, motivating employees to grow, why to seek opportunities in crises, and why ambitions should go far beyond the brand's core product.
Series: The Cult of the Brand. How Products and Ideas Become Popular
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785042252464
Number of pages: 240
Size: 243х168х18 mm
Cover type: hard
Weight: 513 g
ID: 1737238
Uniqlo is not just a brand but a cultural dimension with millions of fans. This book reveals the philosophy that transformed a small Japanese company into a global leader in the industry in just a few decades. Uniqlo arrived at its philosophy through failed attempts in foreign markets, closed subsidiary brands, and endless observation of competitors. Over the years, it became clear that the company’s main strength lies not in design or advertising, but in meticulously timed logistics, internal discipline, and the ability to transform even the most painful failures into strategic breakthroughs. You will learn how the corporate culture was created, motivating employees to grow, why to seek opportunities in crises, and why ambitions should go far beyond the brand's core product.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.
No circulation
Unfortunately, the print run of the book has ended, it is currently unavailable for order.