Archetypes in Branding: Communication. A Complete Guide for Marketers

The practical guide "Archetypes in Branding: Communication" is structured as a guide, providing a step-by-step instruction for specialists involved in developing all aspects of communication. The materials are presented in the format of brief schemes and checklists.

The guide is intended for specialists in branding, communication and SMM strategies, as well as for content creation specialists, advertising offers, and those conducting regular reprioritization of the target audience's core.