The Psychology of Persuasion. 60 Proven Ways to Be Convincing
Why are our requests and appeals often unheard? Is there a way to break through the wall of misunderstanding? Of course. Science comes to the rescue. The authors of the book present 60 scientifically validated psychological techniques that will help...
in both business and personal communication.
You will learn:
— how to influence people,
— how not to fall for tricks and manipulations,
— why your messages are ignored and how to fix it,
— how to turn even your mistakes and flaws to your advantage,
— how the option of "doing nothing" enhances your influence,
— how a simple question will secure support for you and your ideas.
Author: Ноа Гольдштейн, Роберт Чалдини, Стив Мартин
Printhouse: Mann, Ivanov i Ferber
Series: Easy Choice
Age restrictions: 16+
Year of publication: 2025
ISBN: 9785002507771
Number of pages: 384
Size: 185х126х17 mm
Cover type: soft
Weight: 210 g
ID: 1726490
free
€ 9.99
free from € 80.00
free
€ 9.99
free from € 80.00
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