Embedded Analytics. How to Integrate Analysis into Business Processes

Analytics ceases to be a separate tool — it becomes a part of the product. In conditions of data growth and increased competition, it is embedded analytical solutions that allow for improving digital services, making informed decisions, and increasing process efficiency.
This book explains how to design software products considering analytics, choose architectural and technical solutions, integrate data collection and analysis into business logic, as well as scale and manage analytical systems in real work. Practical examples demonstrate how to transform analytics from a supporting function into a source of value for the business.