DaShe Project Management and Analysis Framework. Intelligent Marketing. Lead like Churchill (set of 3 books)

The set includes the following books:

«DaShe Project Management and Analysis Framework».
Sergey Shcheglov and Petr Davidenkov proposed 77 methods that will help tackle challenges in project management. A manager is not a superman; it is impossible to solve every problem without exception. But the book will help avoid critical mistakes and maximize the use of emerging opportunities with the appropriate methods. To verify this, we suggest simply taking a few methods and testing them in your own practice.

«Intelligent Marketing: A Guide to Digital Marketing in the Era of Artificial Intelligence».
In an age when digitalization encompasses every aspect of life, interaction with the client transforms from an art into a precise science. This book is a guide to the digital era of marketing, where promotion and technology have merged into one. The author, an expert with 17 years of experience at the intersection of IT and marketing in international innovative companies and one of the 40 influential digital experts in the country for 2023 according to Ura.ru, shares his knowledge and insights in the field of digital marketing and AI.

«Lead like Churchill. Lessons of Leadership, Management, and Power».
In 2013, PricewaterhouseCoopers published a large-scale study in which over 1300 executives of the largest companies in the world were surveyed about which historical leaders inspire them with the greatest respect and admiration. Winston Churchill unreservedly takes the first place on this list.
Churchill was a great politician and leader, but first and foremost he was a manager who could handle any issues, and if he were our contemporary, he could very well be a top manager of any successful company.

This book is not a banal historical biography; it is an analysis of specific cases, rules, and solutions that will allow you to become an effective and successful leader who can lead people.