DNA of Sales. Marketing and Psychology

This is not just a sales guide, but a step-by-step transformation of your business approach through psychology. After all, real sales begin not with techniques, but with working on mindset. You will learn how to overcome fears and limiting beliefs... that hinder sales, how to use knowledge about the brain to effectively interact with clients, how to establish personal boundaries and avoid burnout, and how to create an environment that enhances your results.

The book covers all key aspects – from positioning to negotiations, helping to see sales as a holistic system.

In the book:
— Tasks and checklists on important topics;
— Neuropsychology + case studies from real business;
— Focus on mental health – how to sell more without "emotional sacrifices";
— A meditation by Yelizaveta Starostina for harmony and tranquility.

Author: Ксения Кива

Printhouse: piter

Series: Business Psychology

Age restrictions: 16+

Year of publication: 2025

ISBN: 9785446144518

Number of pages: 208

Size: 241х171х15 mm

Cover type: hard

Weight: 464 g

ID: 1721849

The book covers all key aspects – from positioning to negotiations, helping to see sales as a holistic system.

In the book:
— Tasks and checklists on important topics;
— Neuropsychology + case studies from real business;
— Focus on mental health – how to sell more without "emotional sacrifices";
— A meditation by Yelizaveta Starostina for harmony and tranquility.