Propaganda

Written in 1928 amid the success of the author's previous works, «Propaganda» earned Bernays the title of the father of public relations and is still considered one of the fundamental books on its subject. Drawing on the results of sociological research and providing numerous real-life examples, Bernays explains how mass behavior is managed and why propaganda is so important in any societal structure, what is required for its success, how desired opinions, values, and civic positions are formed, how new ideas emerge in society, and how an actively thinking minority affects broad segments of the population.