A New Turning Point: Social Engineering, Information Epidemics, and the Staging of Global Processes

«Look at the world around you. It may seem still and unchanging. But the slightest push in the right place can change everything». Malcolm Gladwell, one of the most widely read journalists in the world and author of several bestsellers, once again takes up the subject of social epidemics, this time aiming to explain the dark side of this phenomenon. If the world can be moved with a gentle push, then power lies with those who know where and when to push. So who are these people, what are their intentions, and what forms of social engineering do they use? Together with the author, the reader will visit a mysterious office center in Miami with very strange tenants, peek into the Boston Marriott Long Wharf hotel at a corporate event that turned into a disaster, and learn about a 1970s TV series that changed the world. Gladwell masterfully tells stories about bankers, con artists, athletes, politicians, and drug traffickers to show how social infections infect society, changing the attitudes of millions of people, and ultimately shape global processes.